Keeping your Squidoo Lenses Clear and Focused

If you’ve spent much time glancing at this blog, you know it’s all about Squidoo. So how would you react if you suddenly saw a post here about how to apply lipstick? Maybe you’d read on in the hopes that I’d tie it into Squidoo somehow. But if I didn’t once mention Squidoo, you’d probably be confused. What the heck does lipstick have to do with Squidoo?

Unfortunately, it’s common to see Squidoo lenses that do pretty much the same thing. Say you have a lens about growing roses, but then it shows you a video of a cat playing a piano. Sometimes the problem is more subtle: The lens is titled Southern Fried Chicken Recipes, but it’s really all about Colonel Sanders and the history of KFC.

When people do any kind of research online, they want answers. They’re focused on getting what they want. They don’t want irrelevant junk getting in the way. When you put unrelated content on your lens, you are creating an information obstacle course that will annoy or at least confuse people.

The best lenses usually zero in on a given topic like a laser beam. Think of it this way: Why are Squidoo sites called lenses? The lenses in your glasses give you clear vision. Examine a tiny gemstone under a loupe, and suddenly you see every facet and flaw in perfect detail.

When you create Squidoo lenses, stay on target. Make sure every module and product you promote ties in with your topic. Don’t add misleading or irrelevant content, because that’s like greasy finger prints on your glasses: They just get in the way.

Tags: content